2022 AFC Champions League final

2022 AFC Champions League final, Asia’s prestigious annual club football competition, kicked off in May at Saitama Stadium 2002 in Kantō, Japan. The event drew top-division football talent from across the Asian continent. Pico executed a comprehensive event activation plan. Aiming to enhance the overall fan experience as well as the event’s global profile, the plan encompassed stadium branding, entertainment, ceremony and prize presentation management, as well as production of podium and stage.

Yumenoshima Park Archery Field at Tokyo 2020 Olympic

Yumenoshima Park Archery Field was the archery competition venue at the Tokyo 2020 Olympic and Paralympic Games held in summer 2021. Pico was awarded a contract via a joint venture with Nihon Kensetsu for the provision of major overlay services for the venue, including construction, technical design and build.

Team Coca-Cola Play Nation at Tokyo 2020 Olympics

Unable to host an in-person pavilion due to the impact of COVID-19, Worldwide Olympic and Paralympic Partner Coca-Cola asked Pico to help find the best way to activate its brands before and during the Games while carefully considering the safety of its consumers and others across the country. Pico worked hand-in-hand with Coca-Cola to develop a fun-filled online experience that showcased a range of portfolio brands, including Coca-Cola, Aquarius, Ayataka, Georgia and I LOHAS.

Singapore Tourism Bureau Event

Pico worked with the Singapore Tourism Board to create Singapore: Inside Out Tokyo - an international and experimental showcase of Singapore’s top creative talents from a wide range of disciplines. The Tokyo event – held in Tokyo’s trendy Omotesando shopping district – was themed HyperCity and explored cultural phenomena in search of what it means to live in a metropolitan city.

Pico supported the artists and performers, provided the venue search, fabrication services, signage, electricity, AV, water supply and drainage, as well as interpretation services, catering, security, operations management and the opening ceremony.

Lynk & Co

In October 2018, Lynk & Co held a stylish event in Tokyo, Japan – the launch of their new vehicle model, the 03, at the awesome Fuji International Speedway race track.

Our primary objective was to deliver an impressive launch and press event to show the audience how the new model and the brand are differentiated from their competitors.

Responsible for design, fabrication, installation and project management, the Pico team leveraged our creativity and powerful execution abilities to deliver an incredible event that awed the senses of the 600 guests.

AFC Champions League Final 2017

The tense final match of the AFC Champions League 2017 was held at Saitama Stadium on 25 November 2017. Pico activated the branding for venue and provided decorations and a variety of other services for the opening ceremony, the awards ceremony and hospitality rooms at the venue.

Vietnam Pavilion at Expo 2025 Osaka

Expo 2025 Osaka in Yumeshima, Japan opened its doors to the world in April 2025. Themed ‘Designing Future Society for Our Lives’, it offered nations and companies an opportunity to show off their latest innovations at one of the globe’s highest-profile events. Among those nations was Vietnam, with a 300 sq. m. pavilion created with comprehensive design and construction services from Pico.

BYD at 2024 Auto Guangzhou

From 15-24 November 2024, automotive brands from around the world flocked to the 22nd Auto Guangzhou exhibition at the Canton Fair Complex to showcase their very latest models and features. To ensure that exhibition visitors would be engaged in their cutting-edge tech, electric vehicle brand BYD appointed Pico to provide comprehensive design and management services for their booth.

USANA Live 2024 Asia Pacific Convention

Held over four days at Kuala Lumpur’s MITEC trade and exhibition centre, the USANA Live 2024 Asia Pacific Convention offered a range of memorable experiences for potential and existing customers of USANA Health Sciences Inc. The firm entrusted Pico to provide comprehensive creative design, construction and operational expertise for their high-profile event.

A compelling facet of the resulting convention was its thoughtfully designed experiential zones. As well as driving purchases, the zones helped attendees gain product knowledge and build brand loyalty, as well as encouraging post-event advocacy. Extensive gamification features, including a motion control game and instant photo booth, further increased engagement, motivating attendees to explore the brand further and brand distributors to cultivate stronger bonds.

Blue Zone at the United Nations 29th Conference of the Parties (COP29)

Held from 11-22 November in Baku, Azerbaijan, the 2024 UN Climate Change Conference (COP29) was the second largest in this globally significant event’s history. With Pico working as main official contractor of the event’s ‘Blue Zone’, it also represented a milestone in sustainable event management and an impressive demonstration of how large-scale event activations can align with sustainability goals.