2022 AFC Champions League final

2022 AFC Champions League final, Asia’s prestigious annual club football competition, kicked off in May at Saitama Stadium 2002 in Kantō, Japan. The event drew top-division football talent from across the Asian continent. Pico executed a comprehensive event activation plan. Aiming to enhance the overall fan experience as well as the event’s global profile, the plan encompassed stadium branding, entertainment, ceremony and prize presentation management, as well as production of podium and stage.

Yumenoshima Park Archery Field at Tokyo 2020 Olympic

Yumenoshima Park Archery Field was the archery competition venue at the Tokyo 2020 Olympic and Paralympic Games held in summer 2021. Pico was awarded a contract via a joint venture with Nihon Kensetsu for the provision of major overlay services for the venue, including construction, technical design and build.

Team Coca-Cola Play Nation at Tokyo 2020 Olympics

Unable to host an in-person pavilion due to the impact of COVID-19, Worldwide Olympic and Paralympic Partner Coca-Cola asked Pico to help find the best way to activate its brands before and during the Games while carefully considering the safety of its consumers and others across the country. Pico worked hand-in-hand with Coca-Cola to develop a fun-filled online experience that showcased a range of portfolio brands, including Coca-Cola, Aquarius, Ayataka, Georgia and I LOHAS.

Singapore Tourism Bureau Event

Pico worked with the Singapore Tourism Board to create Singapore: Inside Out Tokyo - an international and experimental showcase of Singapore’s top creative talents from a wide range of disciplines. The Tokyo event – held in Tokyo’s trendy Omotesando shopping district – was themed HyperCity and explored cultural phenomena in search of what it means to live in a metropolitan city.

Pico supported the artists and performers, provided the venue search, fabrication services, signage, electricity, AV, water supply and drainage, as well as interpretation services, catering, security, operations management and the opening ceremony.

Lynk & Co

In October 2018, Lynk & Co held a stylish event in Tokyo, Japan – the launch of their new vehicle model, the 03, at the awesome Fuji International Speedway race track.

Our primary objective was to deliver an impressive launch and press event to show the audience how the new model and the brand are differentiated from their competitors.

Responsible for design, fabrication, installation and project management, the Pico team leveraged our creativity and powerful execution abilities to deliver an incredible event that awed the senses of the 600 guests.

AFC Champions League Final 2017

The tense final match of the AFC Champions League 2017 was held at Saitama Stadium on 25 November 2017. Pico activated the branding for venue and provided decorations and a variety of other services for the opening ceremony, the awards ceremony and hospitality rooms at the venue.

2025 Low Altitude Economic Development Conference

A satellite of the World Manufacturing Convention, the Low Altitude Economic Development Conference was held in Wuhu, China, from 5 -7 September 2025. Pico delivered comprehensive activation services, encompassing professional conference management, commercial exhibition operations, and full designing and constructions. The extensive effort successfully transformed the 1,000-plus sq. m. conference space into a milestone gathering for the global low-altitude economy.

Harmony OS Game booth at ChinaJoy 2025

ChinaJoy is one of China’s popular interactive entertainment exhibitions, and a vital event for both gamers and the world’s biggest tech brands. At the 2025 edition in Shanghai, Pico provided diverse design and build services to deliver an extraordinary booth of over 1,000 sq. m. for HUAWEI Game Center, featuring more than 50 games to showcase the brand’s Harmony OS.

Learning & Teaching Expo 2025

The Learning & Teaching Expo 2025 was a three-day event for educators, leaders and innovators worldwide to explore teaching methods, technology integration and strategies for student engagement. Aiming to bring new energy and value to the Expo while expanding its reach, Pico was appointed to rebrand and curate the event for key government departments and social institutions such as the Development Bureau, Education Bureau, Cyberport, Vocational Training Council, and the Digital Policy Office.

Other than designing and building ‘Infrastructure x Education STEAM’ and ‘Education Bureau (EDB)’ zones, Pico also provided comprehensive event management services for stage and functional areas where 300+ live sessions took place.

Our activation introduced a vibrant new look and an immersive, highly engaging atmosphere for exhibitors and visitors alike. Drawing on our rebranding and curation expertise, the project succeeded in enhancing the Expo’s reputation in Asia’s educational sector.

Archer Aviation at Paris Air Show

One of the leading electric vertical take-off and landing (eVTOL) developers, Archer Aviation’s well-attended booth at the Paris Air Show from 16–22 June 2025 was the result Infinity Marketing Team, a member of the Pico Group. Pico provided comprehensive custom design services, which brought Archer Aviation’s stand concept to life.

The project team aimed to deliver a stylish, cutting-edge edge and inspiring activations that perfectly meet the client’s brand characteristics. Pico team designed a fully immersive experience within Archer Aviation’s customised booth. The booth featured multiple function zones, suspended ceiling, and integrated LED lighting throughout, creating a 360°showcase for the ‘Air Taxi’. The activation also includes a curved 15’ high LED wall integrated with a synchronised light and sound system to deliver the brand's custom content.