Menu

実績紹介

どんな実績をご覧になりたいですか? (直近の実績は近日中に公開されます。)

The Big Game Came to Us (Super Bowl LVII)

digital

The Big Game Came to Us (Super Bowl LVII)

Early in 2023, Super Bowl LVII took place at State Farm Stadium in Arizona. State Farm, a major US insurance company, took it as an opportunity to revolutionise how businesses use naming rights to drive audience awareness. Departing from the traditional Big Game TV, their strategy centred on a TikTok-focused, social media-driven approach to engage with fans both at the game and watching at home. 

Teaming up with notable TikTokers including Khaby Lame, one of TikTok’s most-followed users, The Big Game Came to Us was born. State Farm enlisted Infinity Marketing Team, a member of the Pico Group, to oversee the project’s concept development, creative design, social media strategy, influencer management and execution.

詳細を見る
State Farm Gamerhood Challenge

virtual

State Farm Gamerhood Challenge

A brand new ‘gaming neighbourhood’, State Farm Gamerhood Challenge was the groundbreaking result of US insurance giant State Farm’s aim to connect with Gen Z and millennial audiences. Akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events such as burst pipes, blown-out windows and UFO crashes, presenting a challenging target audience with an entertaining way to learn about the virtues of insurance whilst playing their own related trivia rounds.

Bringing the concept to fruition was Infinity Marketing Team (IMT), a member of the Pico Group, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

詳細を見る
HP Antarctic Dome at Coachella

digital

HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

詳細を見る
TCL、2022年国際家電見本市CESに出展

exhibition

TCL、2022年国際家電見本市CESに出展

テレビと家電のリーディングカンパニーであるTCLにとって、ラスベガスで開催されたCES国際家電・テクノロジーショーは、持続可能なソリューション、プレミアムテクノロジー、無限のエンターテインメントオプションに対する同社の取り組みを世界中の顧客にアピールする注目の機会でした。

ピコはデザイン、施工、イベント運営を担当し、TCLの存在感を高め、メッセージを伝えることに貢献しました。

CESに再訪し、TCLが2022年をどのように再形成したかを見たい方はここをクリック: https://www.tcl.com/us/en/ces

詳細はこちら
第112回NAACPバーチャル全国大会・第43回ACT-SO全国大会

virtual

第112回NAACPバーチャル全国大会・第43回ACT-SO全国大会

全米有色人地位向上協会(NAACP)は、長年にわたり、米国で卓越した公民権団体として活動しています。毎年開催される全米大会では、社会活動家、産業界のリーダー、公務員、一般市民が集まり、全米の黒人社会に前向きな変化をもたらすための経験やアイデアを共有し、解決策を話し合います。

2020年、ピコのインフィニティ・マーケティング・チーム(IMT)は、世界的な新型コロナウィルスの大流行を受けて、大会を初めてオンライン化する上で重要な役割を担いました。このイベントは、2021年のPROアワードで「ベストダイバーシティキャンペーン」の金賞と「ベストバーチャルイベントまたはエクスペリエンス」の銀賞を受賞しました。

2021年、IMTは再びリードプロダクションパートナーとして、第112回NAACPバーチャル全国大会と第43回ACT-SO(アフリカ学術・文化・技術・科学オリンピック)全国大会を、すべての参加者にとってさらに魅力的な体験とすることを任されました。

詳細を見る
OMEN チャレンジ – ビデオゲームのゲームショー

digital

OMEN チャレンジ – ビデオゲームのゲームショー

2021年1月29日、HPのゲームブランドであるOMENは、「OMEN Challenge - The Video Game Show」ライブストリームイベントを開催しました。オンライン体験型のこのイベントは、OMEN Gaming Hubを紹介しながら、ゲームの世界に新しい視点を提供しました。全米のプレイヤーは、最新のOMEN製品で構成された究極のバトルステーションを獲得するために競い合いました。インフィニティ・マーケティング・チームは、このプログラムのバーチャル・イベント・プロダクション・サービスを提供しました。

詳細を見る
OMEN’s virtual livestream tournament at PAX Online

virtual

OMEN’s virtual livestream tournament at PAX Online

Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.

詳細を見る
OMEN Underground - A virtual livestream event

virtual

OMEN Underground - A virtual livestream event

Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.

詳細を見る
OMEN by HP @ Anime Expo 2023 #SpiritofFun

exhibition

OMEN by HP @ Anime Expo 2023 #SpiritofFun

For its debut at Anime Expo 2023, OMEN by HP, a leading gaming brand, aimed to create an immersive experience that would resonate with the anime community. The challenge was to break through the noise of other PC/gaming brands at the event and position OMEN by HP as a lifestyle brand, leveraging the statistically proven overlap between the gaming and anime communities. 

The ultimate goal was to showcase a new product and demonstrate OMEN by HP as a portal to fun with an innovative, authentic and fun immersive activation that would connect with its Gen Z target audience. Infinity Marketing Team (IMT), a member of the Pico Group, was entrusted with the project’s concept and creative development, event strategy, creative design, production, fabrication, innovation/technology, influencer management and execution, social media/digital activation strategy, hotel room blocks, and show services.

詳細を見る
Audi House of Progress Taipei 2023

activation

Audi House of Progress Taipei 2023

A highlight of summertime 2023 in Taipei was the ‘Audi House of Progress’, held at Kelti Building in the city’s Xinyin District. Presented by Audi Taiwan, for nearly a month its presence increased awareness of the carmaker’s core value of ‘Living Progress’, showcased its latest models, and enhanced customer engagement through a variety of activities. 

As the event partner, Pico managed everything from operations to creative design in close collaboration with the client.

詳細を見る