2022 AFC Champions League final, Asia’s prestigious annual club football competition, kicked off in May at Saitama Stadium 2002 in Kantō, Japan. The event drew top-division football talent from across the Asian continent. Pico executed a comprehensive event activation plan. Aiming to enhance the overall fan experience as well as the event’s global profile, the plan encompassed stadium branding, entertainment, ceremony and prize presentation management, as well as production of podium and stage.
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2022 AFC Champions League final
The project team orchestrated an array of activities to boost spectator engagement and brand visibility for the Asian Football Confederation. These included an engaging pre-match live entertainment programme featuring musicians and other performers, and a stunning cold flame display with fanfare as the players marched onto the pitch. Later, trophy presentations and followed by an awe-inspiring closing ceremony and prize presentation.
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