One of the biggest and most influential motor shows in China, the Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show provides both a snapshot of and a driving force for the development of the country’s automotive industry.
Pico’s work could be seen everywhere at the show’s 26th edition in 2022, with ARCFOX, Audi, BYD, Infiniti, Jaguar Land Rover, Lexus, Maserati, Rising Auto, Rolls-Royce and ZEEKR all entrusting the team’s deep expertise to activate their presences.
About the auto show: https://www.szautoshow.com/en/ygaIndex/index.aspx
Location: Shenzhen Convention and Exhibition Center, Shenzhen, China
Date: 28 May – 5 Jun 2022
One of the most impressive features of the 17th China (Shenzhen) International Culture Industries Fair (ICIF) was the ‘Digital Cultural Industry Development Achievement Exhibition’. Held at the Shenzhen World Exhibition and Convention Center and jointly presented by the Ministry of Culture and Tourism of the People’s Republic of China, BOE Technology, the Palace Museum, China Mobile Migu and Huawei, this ‘event within and event’ centred on four exhibition zones showcasing the Ministry’s achievements in ‘digital culture’.
The Pico team was appointed to activate the exhibition, using such expertise as overall event planning, creative design, build and execution, and on-site operational services.
The Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show is one of the most prominent shows in China's automotive industry.
In this year’s edition, Pico activates the presence of FAW-Volkswagen, Jaguar Land Rover, Lexus, Polestar, Rolls-Royce, Xiaopeng Motors (XPENG) and Zeekr.
In May 2021, Anker Innovations, a specialist in smart charging and consumer products, launched its latest offerings at its first-ever event in China. Held in Shenzhen and themed ‘Fully Charged for Life’, the launch saw the brand unveil new earphones and a charger while sharing its history and future plans with a wide online and offline audience.
As the event’s official partner, Pico provided a turnkey solution that encompassed virtually every aspect of its planning, execution and management.
Themed ‘Combine, Gather and Change’, the 2021 edition of the annual Tencent Classroom Institution Conference saw nearly a thousand online lifelong education institutions discuss the digitalisation of their industry during an event that deftly combined live broadcasting with in-person session for media. Pico was appointed to facilitate nearly every aspect of the event, providing a turnkey service that included on-site stage fabrication and set-up, live broadcast planning, promotional video shooting, and overall event execution.
詳細を見るKnown as an ‘AI game companion’, Tencent’s Game Bot Zhiji is an upgraded product that brings gameplay to a new level, offering players more scenarios and opportunities to personalise their activity. To introduce Zhiji and its virtues to clients, Tencent Games organized a Tencent Game Bot Zhiji exhibition at Kexing Science Park in Shenzhen.
詳細を見る‘An Experiment of Future City: C Future Lab Opening and Stockholm Design Lab Exhibition’ gathers together renowned experts in design, art, technology, nature and other fields to create a stunning 2,000 sq. m. experimental urban space demo in Shenzhen. Audience members are invited to explore this ‘future city’ and its blueprint for human development. Pico provided exhibition set-up and exhibit production services for the Swedish curator, SDL.
詳細はこちらVolvo’s XC40 offers a blend of elegant style and exceptional craftsmanship. To attract China’s young drivers to its virtues, Volvo created a trio of pop-up stores in Chengdu, Shanghai and Shenzhen. Appearing from December 2020 to January 2021, each was designed around lifestyle topics under the premise of ‘2021: Start Your Chic Life’, offering a variety of engagements to ‘recharge’ visitors for the new year. Pico was commissioned to provide event planning, design and build, operation services for the stores.
詳細はこちらShowroom-like but more than a simple product display, the Infiniti Brand Experience Centre was envisioned as a temporary space for customer experience research and testing smart retail systems prior to their nationwide adoption. The Centre’s engaging, immersive customer experience would also help to boost brand preference and sales.
詳細を見るBest Association/Corporate Meeting
Best Stand Design & Build
Saudi Arabian Airlines:
Ex Award Winner: Best Esports/Gaming Experience
Ex Award Winner: Best Pandemic-era Campaign
Gold Finalist: Best Hybrid Event Program
テーマ解釈: 自作パビリオン-カテゴリーC(1,750㎡以下)
展示デザイン。自作パビリオン-カテゴリーB(1,750~2,500㎡)
金賞: ペルー・パビリオン
展示デザイン。自作パビリオン-カテゴリーC(1,750㎡以下)
展示デザイン。 テーマ別地区パビリオン-サステナビリティ(持続可能性)
People’s Choice Awards
Best Elements/Details (Exterior Membrane)
Best Use of Technology (SAWER System)
Best Sustainable Design
‘Certificate of Merit’ in the Media and Communication category
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
HSBC Hex-Live
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
OMEN Challenge: The Video Game Game Show
The 111th NAACP National Convention (virtual)
HSBC Hex-Live
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
Rentokil Initial Digital Ecosystem Experience
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
Hong Kong WinterFest
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
Silver
Bronze
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
'Blue and White – The Glory of the Silk Road’ exhibition
Ex Winner in Best Production of an Event (B-To-B)
Gold in Best Millennial or Gen Z Campaign
Silver in Best Trade Show Activation
Honor 8X Beyond Limits
Adobe @ ITMA 2019 Barcelona
Oerlikon @ ITMA 2019 Barcelona
Mercedes-Benz BAM Festival 2019
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
Innovative Booth Design Excellence Award (73 sqm & above)
Innovative Pavilion Design Excellence Award
Most Interesting Event Excellence Award (1,001 pax & above)
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
4. Best Event (201 pax and above)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category