Snapdragon Night – Qualcomm China Tech Day 2022

Following the success of Qualcomm China Tech Day 2021, Qualcomm, one of the world's leading wireless technology innovators, appointed Pico again to activate Snapdragon Night – Qualcomm China Tech Day 2022. Held in May, the tech-savvy celebration used a variety of XR elements to showcase the brand’s major innovative technologies in the areas of AI, connectivity, gaming, imaging, security and sound.


Due to the pandemic, the event’s physical programme was cancelled and supplanted by an all-digital one. Impressively engaging, it attracted 37.5 million views on the night via social media platforms including bilibili, Guokr, Huxiu, iQIYI, Sina Tech, Tencent Video, TikTok and Weibo. Pico was appointed to provide creative content design, on-site construction, operation and video production services to activate the occasion.