The original Gumbuya Park revolved around a free picnic ground, small scale ride attractions, and a large range of native animals.
When new owners took over the park in 2016 they requested Pico Play to transform the 32-hectare park into a viable and sustainable tourist destination.
Pico Play worked with the owners to understand the heritage of the park and determine what key features and concepts were important to be retained in the new development.
After reviewing the competitive landscape and understanding the target customer they were able to develop a profile of the type of concept that would be successful.
Working with the new owners they were able to determine the most appropriate budget for stage 1 to be successful and provide the impetus for future investment.