GAC Toyota bZ Experience Centre

Connecting prospective customers with GAC Toyota’s range of bZ new energy vehicles is the task of the two new GAC Toyota bZ Experience Centres in Guangzhou. Taking ‘meet’ as their basic concept, the Centres evolved a futuristic technological look across their multiple experience zones, all designed to entertain, engage and demonstrate brand values and technological novelty. Pico was appointed to provide creative planning and spatial and decorative design to activate both Centres.

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