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YouTube Brandcast 2020

This year's YouTube Brandcast was transformed from an in-person to an online broadcast event. Pico helped make this happen by utilising its digital capabilities and resourcefulness in event management. The team provides services from visual creation, script development, video recording of speakers from different parts of the world, to the overall planning and logistics of the online broadcast.

digital

The online broadcast showcased how YouTube helped Chinese brands go global, while remaining strong locally, capture consumers’ attention on a global scale, achieve sustainable growth and adapt to the new normal.

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